Kutheni iTongguan Roujiamo idumile ekhaya naphesheya?

Xa kuthethwa ngeTongguan, abantu baqala bacinge "ngentaba enye, umlambo omnye, enye indlela kunye nebhanti enye". Intaba "yiNtaba kaBawo" iiNtaba zeQinling, umlambo "ngumlambo kamama" uMlambo oMthubi, indlela yokudlula yiTongguan, indlela yakudala, kunye nebhanti eqhumayo. Tongguan Roujiamo.

Tongguan Roujiamo

Nokuba undwendwe lokuqala eTongguan okanye ungumhambi obuyela ekhaya emva kohambo olude, kuya kufuneka uzame iTongguan Roujiamo ngokukhawuleza ukwenza i-taste buds yakho isebenze kwaye uzive incasa yayo ekhethekileyo kunye nethambileyo.

Nye,

I-Tongguan Roujiamo bubumnandi obukhuliswe yimpucuko yokulima ixesha elide. Bubumnandi obuneempawu zengingqi ezahlukileyo kwinkcubeko yeYellow River. Ikwayimveliso yokudityaniswa kwenkcubeko kunye nophuhliso lweSilk Road kunye notshintshiselwano kunye nokufunda ngokufanayo kwempucuko.

"I-Hu Cake" eyabuyiswa nguBan Chao evela kwiMimandla yaseNtshona yathandwa kakhulu kwi-Tang Dynasty. Imbongi enkulu u-Bai Juyi uncome ubumnandi be "Hu Cake" ngokuthi "ikeyiki yesesame ifana neKyoto, kwaye IiNoodles zicrispy kwaye zinevumba elimnandi.

Imbali yenyama ide ngakumbi. "Abemi baseBanpo" ngeXesha leNeolithic babenehagu zasekhaya; Ngexesha lokulwa kwamazwe, uMzantsi Korea waqala ukwenza inyama yehagu eqholiweyo, eyayibizwa ngokuba “yinyama ebandayo” ngelo xesha. Inyama yehagu eBraised yaziswa kamva kwi-Xianyang, kwaye yaphuculwa kusetyenziswa iresiphi eyimfihlo ye-Sun Simiao, ukumkani wamayeza, ukuyenza ibe nempilo kwaye imnandi ngakumbi.

Ukudityaniswa kweqebengwana eliwaka leqebengwana kunye nenyama yehagu eqhotsiweyo yavela kuLi Shimin xa wayemi eTongguan. Ngethamsanqa, watya abo babini kunye waza wabancoma kakhulu: "Iyamangalisa, bendingazi ukuba kukho ukutya okumnandi kangaka emhlabeni." UTongguan Roujiamo wazalwa kule nto. Ukuzalwa. Ngenxa yokuba ikwazi ukumelana nendlala kwaye kulula ukuyiphatha, iye yaba "kukutya okukhawulezayo" emkhosini.

Ingqolowa ekumgangatho ophezulu eGuanzhong kunye "neehagu ezimnyama" ezikhuliswe ngobuninzi zibonelela ngezithako ezikumgangatho ophezulu ezaneleyo zeRoujiamo. Kwinkqubo yokuhlanganiswa kwesizwe kunye nokufunda ngokufanayo phakathi kwempucuko, iindlela zokwenza i-Roujiamo ziye zaphuculwa ngokuqhubekayo, izinto ezisetyenzisiweyo ziye zaba yinkimbinkimbi, kwaye incasa iye yatyeba, idala iTongguan Roujiamo ekhethekileyo kunye nehloniphekileyo. I-Tongguan Roujiamo lilifa kunye nophuhliso lokutya kwasekhaya ngezizukulwana zamagcisa. Kukubonakaliswa komoya wenkalipho yabantu baseTongguan yokuvelisa izinto ezintsha kunye nokuhlola.

Ukunkcenkceshela imilomo yehagu yeBraised

Ngo-2011, iTongguan Roujiamo yaqukwa "kuLuhlu loKhuseleko lweLifa leMveli yeNkcubeko yeShaanxi yePhondo" kwaye yaba "lilifa lenkcubeko elingaphathekiyo kwincam yolwimi"; ngo 2023, Tongguan wawongwa iwonga lewonga le "Roujiamo Special Food Landmark City" yi-China Cuisine Association; Kwangalo nyaka, uTongguan Roujiamo wakhethwa kwi-"Xinhua News Agency National Brand Project" ukunyusa ngokubanzi ixabiso lophawu, ixabiso lezoqoqosho kunye nexabiso lenkcubeko ngoncedo lwemithombo yeendaba ye-Xinhua News Agency, iziteshi zonxibelelwano ezinamandla kunye nokucinga okuphezulu. iitanki.

Mbini,

"Ukuma kwi-plateau yaseTongguan, ujonge uMlambo oMthubi ojika kwi-zigzag shape ... Ukuhlangana kwamaphondo amathathu kunye nokuhlangana kwemilambo emithathu kuye kwabona ukuguquguquka kwembali, ukunyuka nokuhla. Umi apho, ubambe 'i-Tongguan Roujiamo' esandleni sakho, I-pancakes i-crispy, i-crispy kunye ne-tender inyama, i-crispy kunye ne-tender inyama, inyama inevumba elimnandi kodwa ayinawo amafutha..." Kwigumbi losasazo loKhetho lwaseMpuma, uDong Yuhui wazisa iTongguan Roujiamo, ubumnandi obusuka kwidolophu yakhe.

Inkqubo yemveliso yeTongguan Roujiamo iye yaphuculwa amaxesha amaninzi. Sebenzisa umgubo wengqolowa owomeleleyo, yongeza amanzi ashushu, IiNoodle zealkaline kunye nenyama yehagu uze uxovule. Emva kokuba "i-3 yokuxova, i-5, i-2-meter stretching, kunye ne-30 layers", inhlama ithunyelwa kwi-oven, apho iya kuba yinto efanayo ngombala kwaye yandiswe. Yikhuphe xa iphuzi, ingaphandle iya kuba yigolide kunye ne-crispy, kunye nemicu ecacileyo; ingaphakathi liza kufakwa, ulusu luya kuba lukhuni kwaye ngaphakathi luya kuba luthambile.

Inyama yehagu eqhotsiweyo intle ngakumbi. Inyama ye "Guanzhong Black Pig", efumene i-National Geographical Indication yeSebe lezoLimo kunye neMicimbi yaseMaphandleni, ixutywe kwaye ifakwe ngamagqabi e-bay, i-nutmeg, iziqhamo zengca, njl. Emva kokuba iphuma embizeni, inyama igcwele incasa, inyama etyebileyo iyahlafuna kodwa ayinamafutha, kwaye inyama ebhityileyo iyahlafuna kwaye ibhityile kodwa ayinamafutha.

Umpheki owenza iibhondi zenyama

Eyona ndlela imnandi yokutya iTongguan Roujiamo kukwenza isangweji yehagu epholileyo eqhotsiweyo eneWaka Layer Shaobing esanda kubhakwa, eyaziwa njenge "bun eshushu eshushu enenyama ebandayo". Amanqatha angena kwi-bun eshushu, kwaye ukutshisa nokubanda, okuthambileyo kunye necrispy, inyama kunye nevumba lengqolowa zidityaniswe ngokugqibeleleyo, ukudibanisa imvakalelo yokuvumba, incasa kunye nokuchukumisa ngaxeshanye, zenza "umbono weTongguan" kwincam. yolwimi.

I-Tongguan Roujiamo ayisiyonto nje emnandi, kodwa ikwayimbonakaliso yobubele babantu baseTongguan. Yincasa yedolophu yasekhaya abakhenkethi baseTongguan abayikhumbula kakhulu.

Ntathu,

Ukuhamba ezitratweni kunye neendledlana zaseTongguan, unokubona iivenkile ze "Rouga Mo" kuyo yonke indawo. Abantu baseTongguan abanobuchule kwizinto ezintsha benze iintlobo ngeentlobo ze "Sanqin set meal": I-Roujiamo + isuphu yesilayi sedada, iRoujiamo + i-noodle yerayisi, iRoujiamo + i-noodle enesiqholo, iRoujiamo + Liangpi + Bingfeng... uphuhliso loshishino.

Kwiminyaka ye-1990, emva kokubona ukudunyiswa kwabakhenkethi be-Roujiamo, abantu baseTongguan baqonda ukuba "ukuba ufuna ukuphumelela, kufuneka uphume uye kwihlabathi." Abantu abaninzi bavula iivenkile eWeinan, Xi'an nakwezinye iindawo.

Kwinkqubo yophuhliso, iTongguan Roujiamo ayigcini nje ngokugcina iimpawu zayo zokuqala, kodwa iyaziqhelanisa nemikhwa yokutya yasekhaya kunye nezinto ezintsha. Inokuzaliswa ngamaqanda, inyama eyahlukeneyo kunye nemifuno, ishushu kwaye ibanda, kwaye kunokuthiwa "i-bun enye ene-steamed igubungela ihlabathi". Inqumla izitrato, iindledlana, kwaye ingena esixekweni ngobuhle bayo obukhethekileyo. Kwisithuba esingaphezulu kweminyaka elishumi, ibhodi yomqondiso yeTongguan Roujiamo inokubonwa phantse kuzo zonke izixeko ezikhulu, eziphakathi nezincinci kwilizwe liphela, kwaye iivenkile zizele ngabathengi.

Kungekudala, abantu baseTongguan ababenganelisekanga kwimarike yasekhaya baphendulela ingqalelo yabo phesheya, "kungekhona ukwenza i-hamburgers yaseTshayina, kodwa ukwenza i-肉夹馍 yehlabathi", ukuze incasa yeTongguan isasazeke emhlabeni wonke, kwaye abantu basemzini bangathanda "incasa yaseTshayina kwincam yolwimi". Ngcamla "inkcubeko yamaTshayina kwincam yolwimi lwakho".

Nangona kunjalo, akukho lula "ukuzama ukuvula" iimarike zaphesheya. ULiu Jixiang, uWang Huafeng kunye nabanye abantu baseTongguan ababa ngabokuqala ukuba nobuganga bokutya oononkala baqonda emva kophando olucokisekileyo kunye nokucinga ukuba ukuze baphuhlise kwaye bandise ishishini leRoujiamo, kufuneka bamkele uphawu, Indlela eya kwisikali kunye nomgangatho.

Ngokuthenga izixhobo kunye nokuphindaphinda uphando lobuchwephesha, iNkampani yeShengtong Catering yasekwa ngo-2012, kwaye iTongguan Roujiamo yangena kwixesha lokutya okukhawulezayo kunye noshishino. Emva kwexesha, ngetekhnoloji ekhawulezayo yokukhenkceza kunye nezixhobo ezibandayo, incasa yokuqala yagcinwa kwaye impumelelo yemveliso yaphuculwa. Ngo-2018, ivenkile yokuqala yaseYurophu yavulwa eBudapest. Kwangalo nyaka, iTongsuxiang Food Industry Co., Ltd. yangena eUnited States. Eli yayingeloshishini lokuqala lokuthumela ngaphandle laseTongguan Roujiamo kuphela, kodwa likwaphunyelelwe "zero" impumelelo ekuthunyelweni ngaphandle kwamaqebengwana omkhenkce ngokukhawuleza kwiPhondo laseShaanxi.

Abasebenzi benza iibhondi zenyama kumgca wemveliso

Nje ukuba kuvulwe impumelelo, ukwandiswa kweemarike zaphesheya kuya kuba nzima. Ukungena kuMntla Melika kunye neYurophu ... isantya sophuhliso lwe "Tongguan Roujiamo" siya siqina ngakumbi, kwaye isikali siya siba sikhulu kwaye sikhulu. Kukho oosomashishini abakhuthaza i肉夹馍, abaphandi abaphonononga imbali, abazuzi abafunda izakhono, kunye nabasebenzi boncwadi kunye nobugcisa abakhuthaza inkcubeko...

I-Tongguan Roujiamo ithandwa kakhulu kwiimarike zasekhaya nezangaphandle, igcwalisa izipaji zabantu; iye yangeniswa kwimisebenzi yoncwadi neyobugcisa enjengemibongo, iingoma, nefilim, etyebisa ubomi babantu basemoyeni; evela kumajelo eendaba amatsha afana neevidiyo ezimfutshane, iye yaphucula ukuNokwa kunye nefuthe.

Ukusuka kwi-snack encinci eyaziwayo yendawo ukuya kwi-brand yegolide eneevenkile ezingaphezu kwe-10,000, ukukhuthaza uphuhliso loqoqosho lwesiphaluka; ukusuka kwiingcali ezimbalwa kunye neevenkile ezimbalwa kwiinkampani ze-13 ezinemigca ye-33 yokuvelisa. I-Tongguan Roujiamo iye yaba likhadi leshishini le-gourmet kumazwe ali-17 kunye nemimandla kumazwekazi amahlanu.

I-Tongguan Roujiamo yakhethwa kwi-Arhente yeNdaba yeXinhua yeSizwe yeProjekthi yoBuchule beNtsebenziswano yokuTyayina

Namhlanje, iTongguan Roujiamo iye yaphuhla ukusuka "kukutya okukhawulezayo komkhosi" ukuya kumnxibelelanisi wempucuko. Ngelixa ukuhambisa "incasa" yeShaanxi, ikwakha ibhulorho yonxibelelwano phakathi kweShaanxi kunye nehlabathi. Kodwa indlela yokukhuthaza uphuhliso olukumgangatho ophezulu kwishishini leTongguan Roujiamo, umbhali ukholelwa ukuba sinokuqala kwimiba emine:

Ukuqhubela phambili kwezoshishino. Ukwandisa iinzame ekutsaleni utyalo-mali ukuze kwakhiwe iqela leshishini elikhethekileyo le-Roujiamo; qhuba uqeqesho lwetalente, ukwandisa inkxaso kushishino, kwaye uhlakulele iqela leetalente eziqonda iteknoloji nolawulo; khokela amashishini ukuba aphucule izakhiwo zemizi-mveliso, alungiselele ukuhamba kwenkqubo, kwaye aphucule umgangatho woshishino kunye noKhuphiswano lwemarike.

Ulwakhiwo olusemgangathweni. Ukulinganisa ukusetyenzwa, ukupakishwa, inkonzo kunye nezinye iinkqubo, kunye nokuseka imigangatho yeTongguan yeRoujiamo; ukuseka inkqubo yokulandela umgunyathi ochasene nenkohliso ukuze kuqondwe ukulandeleka komthombo kunye nemibuzo yolwazi, nokuphucula ukhuseleko lwemveliso kunye nokuqondwa; hlanganisa umfanekiso wevenkile, inkqubo yenkonzo, iinkcukacha zemveliso, kwaye ukhuthaze iivenkile zamakhonkco Lungiselela kwaye uphucule.

Ukwakhiwa kwebrendi. Sebenzisa ngokupheleleyo imidiya edibeneyo, i-Intanethi kunye namanye amaqonga ukwandisa isidima; ukwandisa ukukhuselwa kwamalungelo epropathi kunye nokukhusela amalungelo asemthethweni kunye nomdla; khokela kwaye ukhuthaze i-Tongguan Roujiamo Association ukuba idlale indima yayo kubunkokeli kushishino kunye nokugcinwa kwe-brand, kunye nokukhuthaza uphuhliso olunempilo lweshishini.

Uphuhliso oludibeneyo. Ukudala isiseko sobonelelo ngemathiriyeli ekrwada ekumgangatho ophezulu ukukhuthaza uphuhliso lwezolimo; ukuphuhlisa izikhumbuzo ezikhethekileyo kunye neemveliso zokhenketho ukukhuthaza uphuhliso loshishino lokhenketho; uthembele kushishino lweTongguan Roujiamo ukuzama ukwenza izibiliboco zaseTongguan "ishishini legolide" lesibini laseTongguan.