Chifukwa chiyani Tongguan Roujiamo ali wotchuka kunyumba ndi kunja?

Zikafika ku Tongguan, anthu amayamba kuganizira za "phiri limodzi, mtsinje umodzi, njira imodzi ndi bun imodzi yowotcha". Phiri ndi "Phiri la Abambo" Mapiri a Qinling, mtsinjewo ndi "mtsinje wamayi" Mtsinje wa Yellow, njirayo ndi Tongguan, njira yakale, ndipo mtsinje wotentha ndi Tongguan Roujiamo.

Tongguan Roujiamo

Kaya ndinu mlendo woyamba ku Tongguan kapena wapaulendo wobwerera kunyumba mutayenda ulendo wautali, muyenera kuyesa Tongguan Roujiamo mwachangu momwe mungathere kuti mutsegule zokometsera zanu ndikumva kukoma kwake kwapadera komanso kofewa.

Mmodzi,

Tongguan Roujiamo ndi chakudya chokoma chomwe chimaleredwa ndi chitukuko chaulimi wautali. Ndi chakudya chokoma chokhala ndi mawonekedwe apadera amderali mu chikhalidwe cha Yellow River. Ndiwopangidwanso pakuphatikizana kwa chikhalidwe ndi chitukuko cha Silk Road komanso kusinthana ndi kuphunzirana kwa zitukuko.

"Hu Cake" wobweretsedwa ndi Ban Chao wochokera ku Western Regions adadziwika kwambiri mu Tang Dynasty. Wolemba ndakatulo wamkulu Bai Juyi adayamika kukoma kwa "Hu Cake" ndi "keke ya sesame ikufanana ndi Kyoto, ndipo Ma Noodles ndi onunkhira komanso onunkhira bwino." Buku la "Buku la Mzera Wachifumu wa Han" limalembanso kuti: "Emperor Ling amakonda makeke a Hu." Keke ya Tongguan yopyapyala komanso yopunduka imanena za "Hu Cake", yomwe idapangidwa bwino komanso yowoneka bwino, ndipo mtundu wake, kununkhira kwake ndi kununkhira kwake zimakopa kwambiri.

Mbiri ya nyama ndi yaitali. "Banpo Villagers" mu Nyengo ya Neolithic anali ndi nkhumba zoweta; Panthawi ya Nkhondo Yadziko Lonse, South Korea inayamba kupanga nyama ya nkhumba, yomwe nthawi imeneyo inkatchedwa "nyama yozizira". Nkhumba yophika pambuyo pake idadziwitsidwa ku Xianyang, ndipo idasinthidwa pogwiritsa ntchito njira yachinsinsi ya Sun Simiao, mfumu ya zamankhwala, kuti ikhale yathanzi komanso yokoma kwambiri.

Kuphatikizika kwa mkate wosanjikiza chikwi ndi nkhumba yowotcha kudachokera ku Li Shimin pomwe adakhala ku Tongguan. Mwamwayi, iye anadya aŵiriwo pamodzi ndi kuwatamanda kwambiri: “Zodabwitsa, sindimadziŵa kuti padziko lapansi kuli chakudya chokoma chotere. Tongguan Roujiamo adabadwa kuchokera ku izi. Kubadwa. Chifukwa chakuti imalimbana ndi njala komanso yosavuta kunyamula, yasanduka "chakudya chofulumira" kwa asilikali.

Tirigu wapamwamba kwambiri ku Guanzhong ndi "nkhumba zakuda" zoleredwa mochuluka zimapereka zosakaniza zokwanira za Roujiamo. Pakuphatikizana kwa mayiko komanso kuphunzirana pakati pa zitukuko, njira zopangira Roujiamo zakhala zikukonzedwa mosalekeza, zida zomwe zimagwiritsidwa ntchito zakhala zotsogola, komanso kukoma kwakula kwambiri, ndikupanga Tongguan Roujiamo yapadera komanso yotchuka. Tongguan Roujiamo ndiye cholowa ndi chitukuko cha zakudya zakomweko ndi mibadwo ya amisiri. Ndi chisonyezero cha mzimu wa kulimba mtima kwa anthu a ku Tongguan kuti apange zatsopano ndi kufufuza.

Nkhumba Yothirira Pakamwa

Mu 2011, Tongguan Roujiamo adaphatikizidwa mu "Shaanxi Provincial Intangible Cultural Heritage Protection List" ndipo adakhala "cholowa chachikhalidwe chosawoneka pansonga ya lilime"; mu 2023, Tongguan anapatsidwa udindo aulemu "Roujiamo Special Food Landmark City" ndi China Cuisine Association ; M'chaka chomwecho, Tongguan Roujiamo anasankhidwa mu "Xinhua News Agency National Brand Project" kuti mokwanira kupititsa patsogolo mtundu wa mtengo, mtengo wachuma ndi chikhalidwe chamtengo wapatali mothandizidwa ndi Xinhua News Agency chuma olemera TV Agency, njira zamphamvu zoyankhulirana ndi maganizo apamwamba. akasinja.

Awiri,

"Kuyimirira pamtunda wa Tongguan, ndikuyang'ana Mtsinje wa Yellow umene umatembenuka mu mawonekedwe a zigzag ... Kuphatikizika kwa zigawo zitatu ndi kuphatikizika kwa mitsinje itatu kwawona kusinthasintha kwa mbiri yakale, kukwera ndi kutsika. Inu mumayima pamenepo, mutagwira 'Tongguan Roujiamo' m'manja mwanu, Zikondamoyo ndi zowonda, zofewa, zofewa komanso zofewa, nyama zofewa komanso zofewa. nyama ndi yonunkhira koma osati mafuta..." Mu chipinda choulutsira mawu cha Oriental Selection, Dong Yuhui anayambitsa Tongguan Roujiamo, chakudya chokoma cha kwawo.

Njira yopangira Tongguan Roujiamo yasinthidwa kangapo. Gwiritsani ntchito ufa wa tirigu wamphamvu, onjezerani madzi ofunda, Zakudya Zamchere ndi mafuta anyama ndi kusonkhezera. Pambuyo "kukanda 3, kupukuta 5, kutambasula mamita 2, ndi zigawo 30", mtanda umatumizidwa ku uvuni, kumene udzakhala wofanana ndi mtundu ndikukulitsidwa. Itulutseni ikakhala yachikasu, kunja kudzakhala golide ndi crispy, ndi zingwe zowoneka bwino; mkati adzakhala wosanjikiza, khungu adzakhala crispy ndipo mkati adzakhala wachifundo.

Nkhumba yokazinga ndi yokongola kwambiri. Nyama ya "Guanzhong Black Pig", yomwe yalandira National Geographical Indication ya Unduna wa Zaulimi ndi Zakumidzi, imanyowa ndikuwotchedwa ndi masamba a bay, nutmeg, udzu wa zipatso, ndi zina zotero. Ikatuluka mumphika, nyamayo imachotsedwa. yodzaza ndi kukoma, nyama yamafuta imakhala yotafuna koma yopanda mafuta, ndipo yowonda imakhala yotafuna komanso yowonda koma yopanda mafuta.

Wophika kuphika nyama buns

Njira yokoma kwambiri yodyera Tongguan Roujiamo ndikuyika sangweji ya nkhumba yowotcha yokhala ndi Thousand Layer Shaobing yophikidwa kumene, yomwe imadziwika kuti "bun yotentha yokhala ndi nyama yozizira". Mafuta amalowa mu bun wotenthedwa, ndipo kutentha ndi kuzizira, kofewa komanso kosalala, nyama ndi fungo la tirigu zimasakanizidwa bwino, kulimbikitsa kununkhira, kulawa ndi kukhudza nthawi yomweyo, ndikupanga "kujambula kwa Tongguan" pansonga. wa lilime.

Tongguan Roujiamo si chakudya chokoma, komanso chisonyezero cha kuchereza kwa anthu a ku Tongguan. Ndi kukoma kwawo komwe alendo aku Tongguan amaphonya kwambiri.

Atatu,

Mukuyenda m'misewu ndi m'mphepete mwa Tongguan, mutha kuwona masitolo a "Rouga Mo" kulikonse. Anthu a ku Tongguan omwe ali odziwa luso lamakono apanga "zakudya za Sanqin" zosiyanasiyana: supu ya Roujiamo + magawo a bakha, Roujiamo + Zakudyazi za mpunga, Roujiamo + zokometsera zokometsera, Roujiamo + Liangpi + Bingfeng... zoperekedwa ku zokonda za anthu osiyanasiyana zimalimbikitsa zokonda za anthu osiyanasiyana. chitukuko cha makampani.

M’zaka za m’ma 1990, ataona kutamandidwa kwa alendo odzaona malo ku Roujiamo, anthu a ku Tongguan anazindikira kuti “ngati mukufuna kupambana, muyenera kupita kudziko lapansi.” Anthu ambiri adatsegula masitolo ku Weinan, Xi'an ndi malo ena.

M'kati mwachitukuko, Tongguan Roujiamo samangokhala ndi mikhalidwe yake yoyambirira, komanso amazolowera madyerero am'deralo komanso zatsopano. Ikhoza kudzazidwa ndi mazira, nyama zosiyanasiyana ndi ndiwo zamasamba, zotentha ndi zozizira, ndipo tinganene kuti "bun imodzi yotentha imaphimba dziko lonse lapansi". Imadutsa misewu, tinjira, ndikulowa mumzinda ndi chithumwa chake chapadera. Pazaka zopitilira khumi, chikwangwani cha Tongguan Roujiamo chikuwoneka pafupifupi m'mizinda yonse yayikulu, yapakati komanso yaying'ono m'dziko lonselo, ndipo masitolo amakhala odzaza ndi makasitomala.

Posakhalitsa, anthu a ku Tongguan omwe sanakhutire ndi msika wapakhomo adatembenukira kunja kwa nyanja, "osati kupanga ma hamburger aku China, koma kuti apange 肉夹馍 yapadziko lonse lapansi", kotero kuti kukoma kwa Tongguan kufalikira padziko lonse lapansi, ndipo alendo angakonde "kulawa kwa China pa nsonga ya lilime". Lawani "chikhalidwe cha ku China pansonga ya lilime lanu".

Komabe, sikophweka "kutsegula" misika yakunja. Liu Jixiang, Wang Huafeng ndi anthu ena Tongguan amene anali woyamba angayerekeze kudya nkhanu anazindikira pambuyo kafukufuku mosamala ndi kuganiza kuti kukhala ndi kukulitsa makampani Roujiamo, ayenera kutengera chizindikiro, The msewu masikelo ndi standardization.

Kudzera mu kugula zida ndi mobwerezabwereza kuchita kafukufuku luso, Shengtong Catering Company inakhazikitsidwa mu 2012, ndipo Tongguan Roujiamo analowa mu nthawi ya kudya kudya ndi mafakitale. Pambuyo pake, kudzera muukadaulo wozizira kwambiri komanso kuzizira kwazitsulo zozizira, kukoma koyambirira kunasungidwa ndipo magwiridwe antchito adasinthidwa. Mu 2018, sitolo yoyamba yaku Europe idatsegulidwa ku Budapest. M'chaka chomwecho, Tongsuxiang Food Industry Co., Ltd. inalowa ku United States. Iyi sinali bizinesi yoyamba yotumiza kunja kwa Tongguan Roujiamo, komanso idapambana "zero" pakutumiza makeke owuzidwa mwachangu m'chigawo cha Shaanxi.

Ogwira ntchito amapanga mabande a nyama pamzere wopangira

Kupambanako kukatsegulidwa, kukulitsa misika yakunja kudzakhala kwakukulu. Kulowa kumpoto kwa America ndi ku Ulaya... kukula kwa "Tongguan Roujiamo" kukukulirakulira, ndipo sikelo ikukulirakulira. Pali amalonda omwe amalimbikitsa 肉夹馍, ofufuza omwe amafufuza mbiri yakale, olowa m'malo omwe amaphunzira luso, ndi olemba ndi amisiri omwe amalimbikitsa chikhalidwe ...

Tongguan Roujiamo ndiwotchuka kwambiri m'misika yapanyumba ndi yakunja, ndikudzaza zikwama za anthu; yalowetsedwa m’zolemba ndi zaluso monga ndakatulo, nyimbo, ndi mafilimu, zolemeretsa moyo wauzimu wa anthu; kuwonekera muzofalitsa zatsopano monga mavidiyo afupiafupi, zawonjezera Kuzindikirika ndi chikoka.

Kuchokera pazakudya zam'deralo zodziwika pang'ono kupita ku mtundu wagolide wokhala ndi masitolo oposa 10,000, kulimbikitsa chitukuko cha zachuma m'chigawo; kuchokera kwa asing'anga ochepa ndi mashopu ochepa kupita kumakampani 13 okhala ndi mizere 33 yopanga. Tongguan Roujiamo wakhala khadi la bizinesi labwino kwambiri m'maiko 17 ndi zigawo m'makontinenti asanu.

Tongguan Roujiamo adasankhidwa kulowa Xinhua News Agency National Brand Project Strategic Cooperation Signing Ceremony

Masiku ano, Tongguan Roujiamo wakula kuchokera ku "chakudya chofulumira chankhondo" mpaka kukhala wolankhula zachitukuko. Ngakhale kufalitsa "kukoma" kwa Shaanxi, kumamanganso mlatho wolumikizana pakati pa Shaanxi ndi dziko lapansi. Koma momwe tingalimbikitsire chitukuko chapamwamba cha makampani a Tongguan Roujiamo, wolemba amakhulupirira kuti tikhoza kuyamba kuchokera kuzinthu zinayi:

Kupititsa patsogolo mafakitale. Wonjezerani kuyesetsa kukopa ndalama kuti mupange gulu lapadera lazamalonda ku Roujiamo; kuchita maphunziro a talente, kuonjezera thandizo lazamalonda, ndikukulitsa gulu la talente lomwe limamvetsetsa ukadaulo ndi kasamalidwe; kuwongolera mabizinesi kuti akweze zida zamafakitale, kukhathamiritsa kayendetsedwe ka kayendetsedwe kake, ndikukweza kukula kwa mafakitale ndi Kupikisana Kwamsika.

Kumanga kokhazikika. Kukhazikitsa miyezo ya Tongguan ya Roujiamo; khazikitsani njira yotsatizana ndi chinyengo kuti muzindikire mayendedwe ndi mafunso azambiri, ndikuwongolera chitetezo ndi kuzindikira kwazinthu; gwirizanitsani chithunzi cha sitolo, njira zothandizira, ndondomeko ya malonda, ndi kulimbikitsa malo ogulitsa maunyolo Konzani ndi kukweza.

Kumanga brand. Gwiritsani ntchito mokwanira zoulutsira mawu, intaneti ndi nsanja zina kuti mukweze mbiri; kuonjezera chitetezo cha ufulu wa katundu wamakampani ndikuteteza ufulu ndi zokonda zovomerezeka; kuwongolera ndi kulimbikitsa bungwe la Tongguan Roujiamo kuti ligwire ntchito yake mu utsogoleri wamakampani ndi kukonza mtundu, ndikulimbikitsa chitukuko chaumoyo wamakampani.

Integrated chitukuko. Pangani malo apamwamba kwambiri opangira zopangira kuti mulimbikitse chitukuko chaulimi; kupanga zikumbutso zapadera ndi zokopa alendo kuti alimbikitse chitukuko cha ntchito zokopa alendo; kudalira makampani a Tongguan Roujiamo kuti ayesetse kupanga zakudya za Tongguan kukhala "makampani agolide" achiwiri ku Tongguan.