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Sei Tongguan Roujiamo ine mukurumbira kumba nekune dzimwe nyika?

2024-04-25

Kana zvasvika kuTongguan, vanhu vanotanga vafunga nezve "gomo rimwe, rwizi rumwe, pfuura uye rimwe bhuni rinopisa". Gomo racho "Gomo raBaba" Qinling Makomo, rwizi "rwizi rwaamai" Rwizi rweYellow, nzira yacho iTongguan, nzira yekare, uye bhandi rinopisa. Tongguan Roujiamo.


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Tongguan Roujiamo


Kunyangwe iwe uri wekutanga mushanyi kuTongguan kana mufambi ari kudzoka kumba mushure merwendo rurefu, iwe unofanirwa kuyedza Tongguan Roujiamo nekukurumidza sezvinobvira kumisa kuravira kwako uye kunzwa kuravira kwayo kwakasiyana uye kunyorova.

Poshi,

Tongguan Roujiamo chikafu chinonaka chinosimudzirwa nekurima kwenguva refu. Iyo inonaka ine yakasarudzika matunhu maitiro muYellow River tsika. Icho zvakare chigadzirwa chekubatanidzwa kwetsika uye kusimudzira kweSirika Road uye kuchinjana uye kudzidza pamwe chete kwebudiriro.

Iyo "Hu Cake" yakadzoswa naBan Chao kubva kuWestern Regions yakave yakakurumbira muTang Dynasty. Nyanduri mukuru Bai Juyi akarumbidza kunaka kwe "Hu Cake" ne "keke resesame rakafanana neKyoto, uye MaNoodles anonhuwirira uye anonhuhwirira." "Bhuku reMadzinza eHan Gare gare" rinonyorawo kuti: "Emperor Ling anofarira makeke eHu." Keke raTongguan rinotyisa uye rinoputika Chiuru cheChiuru chinoreva "Hu Cake", rakagadziridzwa uye rakakwana, uye ruvara, kunhuhwirira uye kunhuwirira zvinonyanya kukwezva.

Nhoroondo yenyama yakatonyanya kureba. "Banpo Villagers" muNeolithic Age vaive nenguruve dzakapfuyiwa; Munguva yeHondo Yenyika, South Korea yakatanga kugadzira nyama yenguruve, iyo yainzi "nyama inotonhora" panguva iyoyo. Braised nyama yenguruve yakazounzwa kuna Xianyang, uye yakagadziridzwa pachishandiswa yakavanzika resipi yaSun Simiao, mambo wemishonga, kuti ive ine hutano uye inonaka.

Iko kusanganiswa kwechiuru-layer keke uye nyama yenguruve yakabikwa yakabva kuna Li Shimin paakanga akamira muTongguan. Sezvineiwo, akadya vaviri vacho pamwe chete ndokuvarumbidza zvikuru: “Zvinofadza, handina kuziva kuti kune zvokudya zvinonaka zvakadaro munyika. Tongguan Roujiamo akazvarwa kubva pane izvi. Kuzvarwa. Nekuti inoshingirira kunzara uye iri nyore kutakura, yave "chikafu chekukurumidza" chemauto.

Gorosi remhando yepamusoro muGuanzhong uye "nguruve nhema" dzakasimudzwa muhuwandu hunopa zvinokwana zvemhando yepamusoro zveRoujiamo. Mukuita kwekubatanidzwa kwenyika uye kudzidza pamwe chete pakati pevakabudirira, matekiniki ekugadzira Roujiamo anoramba achivandudzwa, zvinhu zvinoshandiswa zvawedzera kuwanda, uye kuravira kwakawedzera, kugadzira iyo yakasarudzika uye ine mukurumbira Tongguan Roujiamo. Tongguan Roujiamo ndiyo nhaka uye kuvandudzwa kwechikafu chemuno nezvizvarwa zvemhizha. Ndiko kuratidzwa kwemweya wehushingi hwevanhu veTongguan kugadzira nekuongorora.


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Kudiridza Muromo Braised Pork


Muna 2011, Tongguan Roujiamo yakabatanidzwa mu "Shaanxi Provincial Intangible Cultural Heritage Protection List" uye yakave "nhaka yetsika isingabatike pamuromo werurimi"; muna 2023, Tongguan akapiwa zita rokuremekedza "Roujiamo Special Food Landmark City" kubudikidza China Cuisine Association; Mugore rimwe chetero, Tongguan Roujiamo akasarudzwa mu "Xinhua News Agency National Brand Project" kuti awedzere kuwedzeredza kukosha kwechiratidzo, kukosha kwehupfumi uye kukosha kwetsika nerubatsiro rwe Xinhua News Agency's yakapfuma media zviwanikwa, nzira dzekukurukurirana dzine simba uye kufunga kwepamusoro. matangi.

Piri,

"Kumira pabani reTongguan, kutarisa Rwizi rweYero runoshanduka muchimiro chezigzag ... Kubatana kwematunhu matatu uye mharadzano yenzizi nhatu kwakaona kushanduka kwezvakaitika kare, kukwira nekudzika. Iwe unomira ipapo, wakabata 'Tongguan Roujiamo' muruoko rwako, Mapakeke ari crispy, nyama yakapfava uye yakapfava, yakapfava uye yakapfava. nyama inonhuhwirira asi haina mafuta..." Mukamuri yekutepfenyura yeOriental Selection, Dong Yuhui akaunza Tongguan Roujiamo, chikafu chinonaka kubva kumusha kwake.

Maitiro ekugadzira eTongguan Roujiamo akagadziridzwa kakawanda. Shandisa hupfu hwegorosi hwakasimba, wedzera mvura inodziya, Alkaline Noodles nemafuta uye kurunga. Mushure me "3 kukanya, 5 rolling, 2-metres kutambanudza, uye 30 rolling layers", mukanyiwa unotumirwa kuchoto, uko uchave wakafanana muvara uye wakawedzerwa. Ibudise kana yatsvuka, kunze kunenge kuri kwendarama uye kwakachena, netambo dzakajeka; iyo mukati ichave yakafukidzwa, ganda richava crispy uye mukati richava nyoro.

Iyo nyama yenguruve yakabikwa yakatonyanya kunaka. Nyama ye "Guanzhong Black Pig", iyo yakagamuchira National Geographical Indication yeBazi rezvekurima uye Rural Affairs, yakanyoroveswa uye yakabikwa nebay mashizha, nutmeg, michero yeuswa, nezvimwewo. Mushure mokunge yabuda muhari, nyama yacho inoputika. izere nekunaka, nyama yakakora inotsenga asi haina mafuta, uye nyama isina mafuta inotsenga uye yakaonda asi isina mafuta.


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Mubiki achigadzira nyama mabhanzi


Nzira inonaka kwazvo yekudya Tongguan Roujiamo ndeye sandwich inotonhorera yakarukwa nyama yenguruve ine ichangobva kubikwa Thousand Layer Shaobing, inowanzozivikanwa se "hot steamed bun ine nyama inotonhora". Mafuta anopinda mukati mebun yakabikwa, uye inopisa uye inotonhora, yakapfava uye yakatsetseka, nyama uye kunhuhwirira kwegorosi kwakanyatso kusanganiswa, kuunganidza pfungwa yekunhuwa, kuravira uye kubata panguva imwe chete, ichigadzira iyo "Tongguan fungidziro" pamuromo. yerurimi.

Tongguan Roujiamo haingori chikafu chinonaka chete, asiwo chiratidzo chemutsa wevanhu veTongguan. Ndiko kuravira kwetaundi rekumusha uko vashanyi veTongguan vanosuwa zvakanyanya.

Tatu,

Uchifamba mumigwagwa nemunzira dzeTongguan, unogona kuona zvitoro zve "Rouga Mo" kwese kwese. Tongguan vanhu vakanaka pakuvandudza vakagadzira akasiyana e "Sanqin set meals": Roujiamo + duck slices soup, Roujiamo + mupunga noodles, Roujiamo + spicy noodles, Roujiamo + Liangpi + Bingfeng... yakaitirwa zvinonaka zvevanhu vakasiyana kusimudzira zvakabatanidzwa. kuvandudzwa kweindasitiri.

Muma1990, mushure mekuona kurumbidzwa kwevashanyi veRoujiamo, vanhu veTongguan vakaziva kuti "kana iwe uchida kukunda, unofanira kuenda munyika." Vanhu vazhinji vakavhura zvitoro muWeinan, Xi'an nedzimwe nzvimbo.

Mukuita budiriro, Tongguan Roujiamo haingochengete hunhu hwayo hwepakutanga, asi zvakare inojairana nemadyiro emunharaunda uye nekuvandudza. Inogona kuzadzwa nemazai, nyama yakasiyana-siyana nemiriwo, inopisa uye inotonhora, uye zvinogona kutaurwa kuti "imwe steamed bun inofukidza nyika". Inoyambuka migwagwa, mikoto, uye inopinda muguta nerunako rwayo rwakasiyana. Mumakore anopfuura gumi chete, iyo Tongguan Roujiamo signboard inogona kuoneka mumaguta ese makuru, epakati uye madiki munyika yose, uye zvitoro zvakazara nevatengi.

Nenguva isipi, vanhu veTongguan vakanga vasingagutsikani nemusika wepamba vakashandura pfungwa dzavo mhiri kwemakungwa, "kwete kugadzira mahamburger eChinese, asi kugadzira 肉夹馍 yenyika", kuitira kuti kuravira kweTongguan kupararire pasi rose, uye vatorwa vanoda "kuravira kweChina pamuromo werurimi". Ravira "chiChinese tsika pamuromo werurimi rwako".

Nekudaro, hazvisi nyore "kuvhura" misika yemhiri kwemakungwa. Liu Jixiang, Wang Huafeng nevamwe vanhu veTongguan ndivo vakatanga kuita chivindi chekudya magakanje vakaziva mushure mekunyatsotsvakurudza uye kufunga kuti kuti vasimudzire uye vawedzere indasitiri yeRoujiamo, vanofanirwa kutora chiratidzo, Iyo nzira yekuyera uye yekumisikidza.

Kuburikidza nekutenga michina uye kudzokorodza kuita tsvakiridzo yehunyanzvi, Shengtong Catering Kambani yakavambwa muna 2012, uye Tongguan Roujiamo yakapinda munguva yekudya nekukurumidza uye maindasitiri. Gare gare, kuburikidza nekukurumidza kutonhora tekinoroji uye inotonhora cheni logistics, kuravira kwepakutanga kwakachengetwa uye kugona kwekugadzira kwakavandudzwa. Muna 2018, chitoro chekutanga cheEuropean chakavhurwa muBudapest. Mugore rimwe chetero, Tongsuxiang Food Industry Co., Ltd. yakapinda muUnited States. Iri rakanga risiri chete bhizinesi rekutanga rekutengesa kunze kweTongguan Roujiamo, asi rakawana "zero" kubudirira mukutengeswa kunze kwenyika kwemakeke akaomeswa nechando mudunhu reShaanxi.


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Vashandi vanogadzira mabhanzi enyama pamutsetse wekugadzira


Kana budiriro yavhurwa, kuwedzera kwemisika yemhiri kwemakungwa kuchave kwakakura. Kupinda kuNorth America neEurope... budiriro ye "Tongguan Roujiamo" iri kuramba ichiwedzera kusimba, uye chikero chiri kuramba chichikura. Kune mabhizinesi anokurudzira 肉夹馍, vaongorori vanoongorora nhoroondo, vagari venhaka vanodzidza hunyanzvi, uye vashandi vekunyora nehunyanzvi vanosimudzira tsika ...

Tongguan Roujiamo inonyanya kufarirwa mumisika yemumba nekunze, ichizadza zvikwama zvevanhu; rakapinzwa mumabasa okunyora neounyanzvi akadai senhetembo, nziyo, uye mafirimu, achipfumisa upenyu hwomudzimu hwavanhu; kuoneka mune midhiya mitsva senge mavhidhiyo mapfupi, yakawedzera Kuzivikanwa uye pesvedzero.

Kubva pane zvishoma-zvinozivikanwa zvekudya zvemuno kusvika kune yegoridhe brand ine zvinopfuura 10,000 zvitoro, kusimudzira hupfumi hwedunhu; kubva kuvashandi vashoma uye zvitoro zvishoma kune 13 makambani ane 33 mitsara yekugadzira. Tongguan Roujiamo rave gourmet bhizinesi kadhi munyika gumi nenomwe nematunhu mumakondinendi mashanu.


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Tongguan Roujiamo akasarudzwa mu Xinhua News Agency National Brand Project Strategic Cooperation Kusaina Mhemberero.

Nhasi, Tongguan Roujiamo akagadzira kubva ku "chikafu chemauto chekukurumidza" kuenda kumukurukuri webudiriro. Ichiri kuendesa "kuravira" kweShaanxi, inovakawo zambuko rekutaurirana pakati peShaanxi nenyika. Asi maitiro ekusimudzira budiriro yemhando yepamusoro yeTongguan Roujiamo indasitiri, munyori anotenda kuti tinogona kutanga kubva pazvikamu zvina:

Advance industrialization. Wedzera kuedza mukukwezva mari yekuvaka yakakosha indasitiri cluster yeRoujiamo; kuita kudzidziswa kwetarenda, kuwedzera rutsigiro rwebhizimusi, uye kurima boka rematarenda anonzwisisa tekinoroji uye manejimendi; tungamira mabhizinesi kusimudzira zvimiro zvemaindasitiri, kukwidziridza mafambiro ekuyerera, uye kuvandudza mwero weindasitiri uye Kukwikwidza kwemusika.

Kuvaka kwakarongeka. Misa kugadzirisa, kurongedza, sevhisi uye mamwe maitiro, uye kumisikidza Tongguan zviyero zveRoujiamo; gadza inopokana-yekunyepedzera traceability sisitimu yekuona sosi yekuteedzera uye ruzivo rwemubvunzo, uye kugadzirisa kuchengetedzwa kwechigadzirwa uye kuzivikanwa; batanidza chitoro mufananidzo, sevhisi maitiro, zvakatemwa zvechigadzirwa, uye kusimudzira cheni zvitoro Gadzirisa uye kusimudzira.

Brand kuvaka. Shandisa zvizere zvakasanganiswa midhiya, Internet uye mamwe mapuratifomu kusimudzira mukurumbira; kuwedzera kuchengetedzwa kwekodzero dzemidziyo yemakambani uye kuchengetedza kodzero nezvinodiwa zviri pamutemo; tungamira uye kurudzira iyo Tongguan Roujiamo Association kuti iite basa rayo muhutungamiriri hweindasitiri uye kugadzirisa kwemhando, uye kukurudzira kusimudzira kwakanaka kweindasitiri.

Integrated development. Gadzirai hwaro hwemhando yepamusoro hwekupa zvinhu zvemhando yepamusoro kusimudzira budiriro yekurima; gadzira zviyeuchidzo zvakakosha uye zvigadzirwa zvekushanya kusimudzira kusimukira kweindasitiri yekushanya; Vimba neTongguan Roujiamo indasitiri yekuyedza kugadzira Tongguan inonaka yechipiri "yegoridhe indasitiri" yeTongguan.