Ukuvula amaThuba amatsha eHlabathi kuShishino lokuTya
Kutshanje, i-Anuga, umnyhadala onempembelelo kwihlabathi jikelele kumzi-mveliso wokutya, uqale kakuhle eCologne, eJamani. Njengeshishini elizinze ngokunzulu kwicandelo lokutya kwaye lizinikele ekuqhubeni ukuveliswa kwemveliso kunye nophuhliso lwamazwe ngamazwe, inkampani yethu ibona ukubaluleka kweli thuba lotshintshiselwano lweshishini. Sithumele ngokukhethekileyo u-Li Zenglei, uMphathi weSebe leMisebenzi, e-Cologne ukuba amele inkampani ngokuthatha inxaxheba kwimisebenzi eyahlukeneyo yemiboniso. Injongo kukunxibelelana nemithombo yomgangatho ophezulu wehlabathi, ukufumana ulwazi malunga neendlela eziphucukileyo zeshishini, kunye nokufaka amandla amatsha kuphuhliso lwexesha elizayo lwenkampani.
I-Anuga (i-Cologne International Food Fair) yenye yeyona miboniso mikhulu nebanzi yehlabathi ngokutya neziselo. Iqokelela amawakawaka ababonisi kunye namashumi amawaka abatyeleli abaziingcali abavela kwihlabathi liphela, egubungela lonke ikhonkco lemizi-mveliso ukusuka kwizinto ezikrwada zokutya kunye nobuchwepheshe bokulungisa ukuphelisa iimveliso zabathengi. Ngaphezu nje kweqonga elingundoqo lokubonisa impumelelo entsha kushishino lokutya lwehlabathi, umboniso usebenza njengefestile ebalulekileyo kumashishini ukwandisa intsebenziswano yamazwe ngamazwe kunye nokuthatha iimfuno zemarike. Iintsingiselo zeshishini kunye namathuba entsebenziswano eliwadluliselayo adlala indima ebalulekileyo yesikhokhelo kuyilo lwesicwangciso samashishini okutya ehlabathi.
Ngexesha lomboniso, uMphathi uLi Zenglei uya kugxila kwiinjongo ezingundoqo ezintathu:
1. Ukufumana ingqiqo kwiindlela ezihamba phambili: Uya kuqhuba uphando olunzulu malunga nophuhliso lwamva nje kwishishini lokutya lehlabathi kwiindawo ezifana nempilo, ukusebenza kunye nophuhliso oluzinzileyo. Ingqwalasela ekhethekileyo iya kuhlawulwa kwiingoma ezishushu ezibandakanya ukutya okusekelwe kwizityalo, iswekile kunye nobuchwepheshe bokunciphisa ityuwa, kunye nezisombululo zokupakisha eziluhlaza. Oku kuya kuvumela ukubanjwa ngokuchanekileyo kweenguqu kwimfuno yabathengi kunye nezalathiso zetekhnoloji entsha, ukubonelela ngesiseko sokuqala sentengiso yemveliso yeR&D yenkampani kunye nokwandiswa kodidi.
2. Ukunxibelelana nemithombo yehlabathi: Uya kusebenzisana ngokuqhubekayo nababoneleli abakumgangatho ophezulu, amaqabane, kunye noontanga beshishini abavela eYurophu, e-Asiya, eMelika, nakweminye imimandla. Iingxoxo ezinzulu ziya kubanjwa ngezihloko ezifana nokuthengwa kwempahla ekrwada, intsebenziswano yetekhnoloji, kunye nokwandiswa kwetshaneli yentengiso, kuphononongwa ukusekwa kobudlelwane bentsebenziswano behlabathi bexesha elide kunye nozinzo ukunceda inkampani iphucule ngakumbi uyilo lwekhonkco lokubonelela ngehlabathi.
3. Ukunxibelelana ngexabiso lophawu: Kumboniso, uya kwazisa ngenkuthalo ishishini elingundoqo lenkampani, iinzuzo zemveliso, kunye nefilosofi yophuhliso koontanga behlabathi kunye namaqabane anokubakho. Kwakhona uza kubonisa impumelelo yenkampani kulawulo lomgangatho wokutya kunye nophuculo olusebenzayo lwekhonkco lonikezelo, ephucula ukubonakala kophawu kunye nefuthe kushishino lokutya lwamazwe ngamazwe kunye nokubekwa kwesiseko esiluqilima sokwandiswa kwemarike yamazwe ngamazwe okulandelayo.
Uhambo lukaManejala uLi Zenglei oluya eJamani kulo mboniso ngumlinganiselo ophambili wenkampani yethu ukuphumeza isicwangciso sayo sophuhliso "lwezizwe ngezizwe kunye nobuchule". Kwixesha elizayo, ukuthatha lo mboniso njengethuba, inkampani iya kudibanisa amava ehlabathi jikelele kunye nophuhliso lwayo lokwenene, ngokuqhubekayo nokwandisa isakhiwo semveliso, ukuphucula ukusebenza kakuhle, kunye nokubonelela abathengi ngeemveliso ezikumgangatho ophezulu kunye neenkonzo. Okwangoku, siza kuba negalelo ekukhuthazeni uphuhliso lwehlabathi loshishino lokutya lwaseTshayina. Siza kuqhubeka nokulandela amandla omboniso kwaye sabelane ngokukhawuleza ngeenzuzo zoMphathi uLi Zenglei kunye nemibono evela kumboniso. Hla umamele!