Upholding Craftsmanship, Embracing Globalization: Shengtong Catering Propels Tongguan Roujiamo to the World Stage

2026-05-09

As a leading enterprise in the Tongguan Roujiamo industry, Tongguan Shengtong Catering Management Co., Ltd. focuses on the industrialization and inheritance of this intangible cultural heritage delicacy. Rooted in the time-honored culinary tradition of Guanzhong, the company adheres to the classic craftsmanship of crispy layered crusts and tender marinated meat. Empowered by legal regulation, standardized production and international certifications, it has transformed Tongguan Roujiamo from a local snack into a standardized, branded and global gourmet signature, driving the high-quality development of the county’s characteristic catering economy.

Sound industrial development is underpinned by solid legal safeguards. Weinan City has issued a special local regulation for the Tongguan Roujiamo industry, the provincial-level special legislation for geographical indication protection, which clarifies standardized production specifications, brand authorization rules and intellectual property protection provisions. Strictly complying with regulatory requirements, Shengtong Catering standardizes full-range production, operation and brand promotion practices. It actively curbs counterfeiting and inconsistent product quality, leading the industry to phase out extensive development and step into a standardized, high-quality development era.

Unified standards lay the foundation for consistent quality and large-scale industrial development. In strict accordance with the officially released industrial group standards for Tongguan Roujiamo, the company implements full-process standardized management covering raw material selection, intangible cultural heritage production techniques, marination formulas, cold chain logistics and store service specifications.

Combining automated production with traditional handmade craftsmanship, Shengtong Catering unifies product specifications and quality indicators, solving the industry’s long-standing problems of inconsistent taste and irregular standards, and realizing standardized mass production and traceable quality control of authentic Tongguan flavor.

Backed by rigorous quality control systems, the company has obtained a full set of authoritative international market access certifications, including Madrid International Trademark Registration, EU Certification, HACCP, BRC and FDA Certification. These global qualifications not only protect the brand’s intellectual property rights worldwide, but also verify that the company’s production safety and product quality meet top international standards, successfully opening up mainstream overseas markets across Europe, America, Southeast Asia and beyond.

Adhering to inheritance, compliance, standardization and globalization, Shengtong Catering continues to modernize the intangible cultural heritage craftsmanship of Tongguan Roujiamo and expand its global brand layout. Committed to spreading authentic Chinese gourmet culture worldwide, the enterprise keeps leading the high-quality and international development of the characteristic catering industry.

Here are the summary links for our group standards and international trademark registration results

https://pan.baidu.com/s/1HCDKFkuYaZWV5MERbhDx3Q?pwd=6zwt

https://pan.baidu.com/s/1O22YtE793SirZv10_Ff5_Q?pwd=hir6