Shengtong’s Food Power Shines Bright!

A thousand years of Tongguan, a majestic and towering pass; the fragrance of bread, savored through ages. As a classic culinary treasure embodying regional culture and inheriting intangible cultural heritage skills, Tongguan Roujiamo (pork burger) has long become a distinctive calling card for Tongguan to reach the whole nation.

On February 12, the giant Roujiamo sculpture elaborately created by our company was officially unveiled with glory. Taking the classic shape of Tongguan Roujiamo as its prototype, this magnificent landmark sculpture freezes the culinary essence—flaky thousand-layer crust, crispy outside and tender inside—in an artistic and monumental form on the land of this ancient pass. It is both a tribute to Tongguan’s traditional cuisine and an innovative inheritance of the local catering culture.

From a delicious treat on the tip of the tongue to a visual landmark, from exquisite craftsmanship to brand responsibility, our company has always adhered to the original aspiration of quality, deeply rooted in Tongguan’s food culture, boosted local cultural tourism through real industry, and promoted the essence of Guanzhong’s food culture with our brand. The completion of the giant Roujiamo sculpture is not only a new symbol of Tongguan’s food culture, but also a testament to our strength in deeply engaging in the industry, empowering our hometown, and marching toward a broader market.

One bun carries ancient charm; one aroma fills Tongguan. In the future, our company will continue to uphold our original aspiration with craftsmanship, build our brand with quality, let the fragrance of Tongguan Roujiamo spread farther, revitalize the culture of this ancient pass, and let the world taste the flavor of Tongguan and appreciate the craftsmanship of China!