Wang Huafeng's Roujiamo has landed in Barcelona! The authentic Shaanxi flavor has set off a stir in the Catalan food circle.

Following the great success of its first store in Zaragoza, Spain, our company's Wang Huafeng Roujiamo brand has expanded further and officially opened in Barcelona, the capital of Catalonia. By integrating unique Chinese aesthetics with elements of Catalan culture, the store attracted a large number of local diners and Chinese people on its opening day, with a long queue forming outside. 

Diners can see the chefs baking the meat sandwich bun crusts and slowly stewing the secret recipe braised meat in the open kitchen. The mouth-watering aroma makes passers-by stop in their tracks. The signature "Sanqin Flavor Meat Sandwich" has quickly become a popular check-in spot on local social media platforms thanks to its handcrafted, tender and juicy braised meat and golden crispy roujiamo, paired with biangbiang noodles, cold skin noodles and other Shaanxi specialties. 

The Barcelona store continues the brand's mature model for overseas expansion: 100% direct management, a unified supply chain system, and standardized operation of core craftsmanship. Located in Barcelona, a top European tourism and economic center, it strategically covers over 20 million high-consumption people along the Mediterranean coast, marking a new stage in the brand's European layout.