ShengTong Catering: Unlock Global Food Business Opportunities with Authentic Tongguan Roujiamo

China’s Time-Honored “Chinese Hamburger” Brand Opens Global Franchise & Distribution Partnerships

Food has always been the most universal language that bridges cultures across borders. Originating from Tongguan, the ancient Yellow River pass with thousands of years of culinary heritage in Shaanxi, China, ShengTong Catering is now bringing the iconic Tongguan Roujiamo — widely recognized as “the original Chinese hamburger” by Western mainstream media — to every corner of the world, and inviting global partners to join this fast-growing gourmet business journeyShengtong ....

About ShengTong Catering – Where Heritage Meets Industrialization

Founded in August 2012 and headquartered in the birthplace of Tongguan Roujiamo, Tongguan Shengtong Catering Management Co., Ltd. is a national high-tech enterprise, provincial-level R&D center, and official intangible cultural heritage workshop for Tongguan Roujiamo craftsmanship.

As a comprehensive catering group integrating heritage craft inheritance, intelligent frozen food manufacturing, cross-border export, supply chain distribution and brand franchising, ShengTong operates a 26,600㎡ modern food production base, employs over 400 staff, runs more than 1,000 chain stores nationwide, and generates an annual output value of 130 million RMBShengtong ....

Our Signature Products – Standardized Authenticity for Global Markets

At the core of ShengTong’s portfolio is the world-famous Tongguan layered Roujiamo, a handheld delicacy featuring a golden, ultra-crispy multi-layered crust paired with tender, slow-braised pork filling.

To ensure consistent taste and quality across global markets, ShengTong provides a full range of frozen ready-to-cook solutions that require no professional chefs — simply heat from frozen and serve, drastically reducing labor costs and operational complexity for overseas partners:

• Frozen layered Roujiamo crusts: Inheriting century-old traditional dough-making techniques, produced via automated lines for uniform crispness and texture
• Pre-cooked braised meat packs & signature sauces: Pre-portioned, ready-to-heat fillings with authentic Shaanxi flavor
• Extended product line: Scallion Pancakes, white Ji-mo buns, frozen noodle toppings, and over 40 Shaanxi-style frozen food itemsShengtong ...

Unmatched Production Strength & Global Food Safety Compliance

ShengTong’s industry-leading manufacturing capacity guarantees stable, large-scale supply for global partners:

• 6 fully automated production lines with a daily output of 300,000 layered roujiamo crusts
• Fully enclosed clean workshops with zero manual contact during packaging
• Intelligent visual inspection system for full-process quality screening
• Full traceability from dough kneading, oil brushing, fermentation to bakingShengtong ...

For cross-border trade, ShengTong holds complete export qualifications including Export Food Manufacturer Filing, HACCP, BRC and FDA certifications, enabling smooth customs clearance for North America, Europe, Southeast Asia and other major regions. The company is also actively deploying overseas warehouses to further improve logistics efficiency and local market response speedShengtong ....

Why Partner with ShengTong Catering?

1. Differentiated product competitiveness

As the origin source factory of intangible cultural heritage Tongguan Roujiamo, ShengTong offers genuine regional flavor that stands out in the crowded global Chinese food market. The “Chinese hamburger” positioning also resonates strongly with Western consumers’ familiarity with handheld fast food.

2. Light-asset, easy-to-replicate business model

The frozen semi-finished product model eliminates the need for experienced chefs and complex kitchen setup. Partners can launch operations with small store formats and low staffing, achieving fast store opening and high profit margins.

3. Full-spectrum partner support

ShengTong provides end-to-end support for global partners, including site selection and store design guidance, systematic operation training, localized marketing strategy and brand material support, stable supply chain coordination, and continuous product R&D and menu updates.

4. Booming global market potential

The global Chinese fast food market is experiencing rapid growth, and handheld savory snacks continue to be one of the most popular catering segments worldwide. Tongguan Roujiamo, with its unique taste and convenient eating format, holds huge growth potential in both ethnic food markets and mainstream fast food scenarios.

Flexible Cooperation Models

We offer diversified cooperation modes to suit different partner strengths and regional markets:

• Brand franchising: Open a ShengTong branded Roujiamo store with full brand authorization and operation support
• Regional distribution: Become an exclusive regional distributor of ShengTong frozen food products
• Private label & OEM: Customized product solutions for retail chains and catering brands

Take the Next Step

Join hands with ShengTong Catering to bring the authentic taste of China to global consumers, and capture the booming opportunities in the international ethnic food market.

For partnership inquiries, product catalogs and business proposals, please contact our international business team: