New products are already hot before they even sell out! The new product tasting survey at the direct-operated stores concluded with great success.
To accurately understand consumer needs and ensure the successful launch of new products, our New Product R&D Department meticulously organized a unique, in-depth consumer research event at our directly-operated store in Tongguan from July 29th to August 2nd. The core event—a one-hour daily free tasting of new products—attracted a large number of enthusiastic customers, creating an exceptionally lively atmosphere.
During the event, the new product experience area of the directly-operated stores was bustling with people, with many customers coming to try the products. R&D staff interacted face-to-face with customers, creating a warm and harmonious atmosphere. This research activity achieved significant results, mainly reflected in three aspects:
1. Deep Reach, Demonstrating Demand: The campaign precisely engaged the target customer group to deeply experience the new product. Encouragingly, many samplers proactively inquired about the specific store launch date for the new product after tasting it, demonstrating strong interest and willingness to purchase the new product, and generating strong market anticipation.
2. Detailed Feedback, Highlighted Value: Customers participating in the on-site tastings were enthusiastic and diligently filled out a carefully designed questionnaire with detailed opinions and suggestions. This firsthand feedback from real consumers provided valuable insights for fine-tuning product flavors, optimizing packaging design, and formulating marketing strategies.
3. Positive Response, Promising Potential: Based on on-site observations and preliminary questionnaire feedback, consumers expressed high satisfaction and strong acceptance of the new product. The taste, flavor, and product concept were widely praised by consumers, fully demonstrating the new product's strong market potential and development prospects.
Our company always prioritizes consumers and listens closely to market feedback. The company's new product development director stated, "This offline food tasting and research activity was a resounding success. Customers' enthusiastic participation and sincere feedback not only gave us confidence in the market performance of our new products, but also provided a clear direction for our subsequent product optimization and launch plans. We will carefully analyze all feedback and strive to present new products that best meet consumer expectations."
The complete success of this new product tasting and research activity marks a solid step forward for our company in precision R&D and market responsiveness. We will continue to focus on consumer needs and strive to launch more high-quality, popular new products to provide consumers with a better product experience.