Broaden new tracks for brand development

To further meet the diversified market demands and expand the halal food consumption sector, the standardized halal production workshop of Tongguan Shengtong Catering Management Co., Ltd. is under intensive and accelerated construction. The advancement of this project marks a crucial step for the company on the path of standardization, branding and diversified development, which will inject brand-new vitality into the Tongguan Roujiamo (Chinese hamburger) industry.

The newly-built halal workshop strictly complies with the national standards and specifications for halal food production. From workshop layout, equipment selection to production process design, it adopts industry-leading construction schemes. The workshop will be equipped with dedicated raw material processing areas, processing zones, sterilization zones and warehousing areas, realizing full-process closed-loop management from ingredient screening to finished product delivery, so as to ensure that products meet the stringent requirements of halal food.

As an in-depth cultivator of the Tongguan roujiamo industry, Shengtong Catering has always taken "inheriting delicious flavors and pursuing innovative development" as its own responsibility. The construction of the halal workshop is not only an important measure for the company to respond to market demands and expand consumer groups, but also a strategic layout to promote Tongguan roujiamo, a traditional delicacy, to broader markets. In the future, after the workshop is put into production, it will launch a series of products such as halal Tongguan roujiamo and characteristic marinated food, satisfying the demands of the halal catering consumption market, providing franchisees with a more diversified product matrix, and helping the brand expand its radiation scope continuously.

In addition, the construction of the halal workshop is guided by Party building work throughout the whole process. The Party building philosophy of "quality first and honest operation" is integrated into all links of the project construction, ensuring the high-quality and high-efficiency advancement of the project. Taking this construction as an opportunity, the company will continuously consolidate the foundation of standardized production, enhance the core competitiveness of the brand, and contribute to promoting the industrial upgrading of local characteristic delicacies.