Aroma Wins Over Japan, Taste Captivates Hearts

On September 6, our company had the honor of participating in the grand "2025 China Festival" food exhibition held in Japan. At this event where culture and cuisine blended seamlessly, our meticulously crafted classic specialty—Tongguan Roujiamo—shone brightly, achieving remarkable results and receiving enthusiastic market feedback. This marks a significant step forward in our brand’s international journey.

Throughout the exhibition, our booth was consistently bustling with energy, attracting a continuous stream of visitors. In just two days, we sold over 1,000 Tongguan Roujiamo on-site. This number not only reflects the product’s popularity but also underscores the immense appeal of traditional Chinese snacks.

Particularly noteworthy was that on the first day of the exhibition, our unique preparation techniques and bustling sales scene attracted special attention and an on-site interview from a major Japanese television network. Through media coverage, the perfect combination of Tongguan Roujiamo’s crispy, multi-layered pastry and rich, flavorful braised meat was introduced to and embraced by more Japanese locals.

The acceptance of our product among Japanese residents far exceeded expectations, with overwhelmingly positive market feedback. On the first day, Japanese locals accounted for one-third of all purchasers, and by the second day, this proportion rose to half. This fully demonstrates that the taste of Tongguan Roujiamo successfully transcends cultural differences and precisely captures the preferences of Japanese diners.

Beyond the impressive sales figures, this exhibition yielded even greater rewards. We were delighted to see a large number of repeat customers returning for second and even multiple purchases, reflecting their high recognition of our product’s quality. At the same time, we successfully engaged in in-depth discussions with potential supply chain partners and representatives of Chinese product stores who expressed strong interest in collaboration, laying a solid foundation for future channel expansion and cooperation.

The tremendous success of the "2025 China Festival" food exhibition not only represents a triumph in brand and cultural outreach but also establishes a strong foundation for our entry into the Japanese market. It has provided us with invaluable localized operational experience and significantly boosted our confidence in expanding into overseas markets.

Looking ahead, we are not slowing down! We will make another appearance at an important exhibition in Ueno, Tokyo, on the 19th of this month. We look forward to bringing an authentic Chinese culinary experience and a fresh taste of gourmet delight to even more friends.