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New product research and development: Tongguan Roujiamo’s road to internationalization
2024-07-10 14:48:31
In order to further expand the popularity and influence of Tongguan Roujiamo in the international market, our company has conducted in-depth research on the dietary trends and consumer preferences in the international market. After market research and team discussions, we decided to focus on the diversification and internationalization of flavors in new product development, aiming to create a Tongguan Roujiamo that not only retains the traditional flavor but also meets international tastes.
This test was conducted by the company's new product research and development department, quality control department and operations department to conduct new product testing. The test categories involved more than 20 flavors of noodles and 18 types of Western-style Roujiamo. Rigorous sample testing was conducted in the factory, and on-site tasting activities were also conducted in multiple stores to collect more real consumer feedback.
Our company has always been driven by innovation and is committed to meeting the changing needs of the international market. We will continue to increase investment in new product research and development and continue to launch more new products that are in line with international tastes and dietary trends. At the same time, we will continue to optimize product quality and service levels to enhance brand influence and comprehensive competitiveness.
Looking to the future, we firmly believe that Tongguan Roujiamo will win the love and recognition of more consumers in the international market with its unique taste and spirit of continuous innovation. We will continue to work hard towards this goal!